Stop the Confusion and Start Improving.
Learn Digital Marketing Strategy in 90 minutes.
University-Level Marketing Curriculum. 100% Free.
You'll learn how to integrate customer insights, brand strategy, budget constraints, and channel allocation into a simple framework that will align resources and help your team focus on improving marketing performance.
Here's What You'll Learn in 90-minutes:
Why Digital Marketing is so misunderstood
Expand your perspective.
The Eight Elements of Holistic Digital Marketing Strategy.
Connect the dots, right now.
Why Marketing Teams Must Play "Basketball".
Make your team work smarter.
The PB2-GOST2 strategic framework is taught by Digital Marketing Strategist Brad B McCormick each semester at Southern Methodist University in Dallas, TX.
What Past Students are Saying About Brad's Digital Marketing Class:
About Your Instructor
Instructor
Brad B. McCormick is a digital marketing veteran, having spent over two decades designing digital marketing campaigns, programs, and initiatives for some of the biggest brands on the planet. Brad teaches Digital Marketing Strategy & Performance Management at Southern Methodist University in Dallas and is a principal at 10Louder, a Digital Marketing Strategy Consulting Firm. He loves to teach, and he loves to learn.
Here's What You'll Learn In 90-minutes.
- How to think more holistically about your Digital Marketing initiatives.
- How to connect business strategy to digital marketing Activities.
- How to make your digital Marketing more relevant to your audience.
- Understand how much your competitors are spending on marketing.
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How to manage your digital marketing team to build better comradery and performance.
90-Minutes of Fun-Filled, University-Level Digital Marketing Strategy - For Free.
If you don't do something new, how are you going to improve?
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